About Us

The Experts in Outdoor Advertising Lighting Solutions

Solar AdTek is the leading developer and supplier of innovative grid connected and solar powered lighting for outdoor advertising displays.

This lighting reduces or eliminates energy costs and CO2 emissions and reduces operating costs.

Mission
Our mission is to become the global leader in solar and grid-connected lighting solutions, setting the standard for innovation, efficiency, and sustainability.
Vision
We are committed to empower businesses to embrace environmentally conscious practices, reduce energy consumption, and contribute to a greener future.
What We Do
We provide reliable and cost-efficient solar and grid connected lighting solutions primarily for the Out of home Advertising industry.

Our Sustainability Promise

Our promise is to contribute to sustainability by enabling our clients to reduce or remove energy costs while enhancing their advertising displays. Sustainability matters as we all care about the future and we can all play our part. Find out more about how we have aligned with the UN Sustainability Development Goals. 

Meet the Team

That Does all the Magic Behind the Scenes

Eoin O’Broin CEO

With almost 40 years of entrepreneurial leadership, Eoin combines his deep industry knowledge with a passion for sustainability, creating smart, future-focused solutions that empower clients to embrace greener practices. Previously, Eoin founded and led Silverstone Designs Ltd. for 26 years, a company specializing in signage design, manufacturing, and installation. His expertise in adopting cutting-edge technologies and understanding market trends positioned Silverstone as a trusted partner to leading global brands in the out-of-home advertising, FMCG and Financial industries. Co-founding Solar AdTek allowed Eoin to continue to offer clients innovative, sustainable and cost effective alternatives to traditional out of home advertising displays.

John Bouchier COO

John has over 30 years experience in senior management roles which include Sales & Marketing, R&D, Finance, Production, Supply-chain Management and Logistics, and in developing profitable technology based business into global markets.

He co-founded Nualight Ltd, in 2003, a company specialising in LED lighting for the retail display case applications. As Director of Engineering he developed a broad portfolio of innovative, patented and award winning LED luminaires and generated sales in Euro-Asia, North America and South Africa. Nualight is now considered market leader in retail LED lighting.

In 2009 John co-founded Save Energy 4 You Ltd. to address large area lighting applications. As Sales & Marketing Director John established a profitable lighting consultancy and sales/distribution company through direct/indirect sales and the establishment of sales channels internationally.

John graduated in Electronic Engineering, from DKIT, in 1987 and joined Tecpro Ltd. to develop software/hardware for automated electronic test equipment. His novel approach to product design and customer development saw his promotion to Engineering and Marketing Manager where he positioned Tecpro as the supplier of choice for the major global blue chip technology companies. His achievements included winning the contract to design and manufacture the test equipment for the global production of the original Microsoft Xbox games consoles; from a cold call.

Emanuele Buffa di Perrero

SALES DIRECTOR – MEDITERRANEAN

Son of a Publisher, Emanuele has always lived in the press and advertising world and has a great connection with this market internationally. After a brilliant career working his way up in Gruppo Mondadori, one of the largest Italian publishers, he became Advertising Sales Manager of a number of titles within the group. In 2000 he founded Link Media, a boutique media agency working with international clients looking to advertise in press, digital and Out of Home in the Italian Market.  After a long external partnership with Solar AdTek, Emanuele now runs our office in Milan. With his in-depth knowledge of the industry Emanuele brings local, hands-on expertise to our growing client base within Italy and throughout the Mediterranean.

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