Key Points

  • Over 65% energy cost and carbon reduction savings
  • Return on investment in less than 3 years
  • Lighting designed and manufactured in Ireland with special lens optics
  • New bespoke lighting delivers fresh, vibrant displays
  • Removes ongoing maintenance costs

The Project

Irish based and owned, Solar AdTek were delighted to work with the sustainability and marketing teams at IKEA Ireland to develop a bespoke LED lighting solution for the advertising billboards at their Dublin store. The project involved evaluating the lighting on car park billboards and offering an improved, more cost-effective solution.

Solar AdTek designed new luminaire prototypes which were then evaluated and approved by the Irish and Swedish teams from Ikea. To date over 100 new LED luminaries have been produced and installed for the advertising billboards in their car parks.

The new LED lighting provides energy and carbon emissions savings and eliminates maintenance costs. The luminaires were designed to be compatible with the existing fittings to simplify the installation and results in significantly enhanced illumination of the displays.

Result and Feedback

Commenting on the project, Andrias O’Shaughnessy from Ikea stated, “IKEA has a firm focus on offering affordable, resource and energy efficient products to our clients, and are also committed to our own sustainability strategy. The lighting project carried out by Solar AdTek on our outdoor advertising displays has delivered on all the agreed objectives including energy and cost savings and superior illumination. So, from the customers arrival at our premises to the moment when they leave, their journey has been enhanced.”

Eoin O’Broin, CEO Solar AdTek, commented, “We are delighted to be working with IKEA to develop and deliver these bespoke lighting solutions. The improvement in the advertising illumination as well as the energy cost savings have had a positive impact on Ikea revenue streams and the delivery on their sustainability goals. The success of this project for Solar AdTek has already secured new business opportunities with Ikea internationally.”

Overall, the project delivered energy cost and carbon reductions of more than 65%. There are no ongoing maintenance requirements. The return on investment is less than 3 years. In addition, the bright, uniformly lit displays are more attention grabbing and provide an improved customer experience.