Solar AdTek featured in The Sunday Times on 4th April 2021. The article “O’Broin brings Joy to the world of solar power” highlighted new funding. Eoin O’Broin commented “Funding of this nature allows us to continue to expand and innovate our solar solutions. Our systems are specifically developed for the outdoor advertising market. But they are also applicable for the safety and security of public transport passengers. They are particularly suitable for use in areas that have little or not access to grid connection.”

The Sunday Times – Business, 4th April 2021

Solar-powered advertising makes a bit of sense when you think about it. This is probably why Suretank entrepreneur Pat Joy has chucked a bit of funding into Eoin O’Broin’s (not the Sinn Fein one) Solar AdTek, which harnesses the sun to power outdoor advertising displays. This reduces the carbon footprint and makes the ads way more visible.

Solar AdTek is chaired by serial telecoms investor Sean Melly. Joy, who sold the bulk of his oil-tank storage business Suretank to Norwegian private equity firm Hitecvision in a €52 million transaction, has an eye for good deals. He’s a backer of Michael Carey and Alison Cowzer’s East Coast Bakehouse biscuit company, and payment authentication outfit Touchtech.

I hear that the Bolger family, who own the chemical business Modern Plant, are also involved in Solar AdTek, as are members of the Crampton building dynasty. Former Rotunda master Peter Boylan and Killiney-based hedge fund player Philip Boylan are other investors.

The future for advertising is clearly quite bright.

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